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Performance pressure Chongqing beer reproduction personnel changes

Number of visits: Date:2015-04-27

Results of the pressure of the Chongqing beer once again exposed the personnel changes yesterday, the company announcement said that the board of directors Stephen Patrick Maher (Chinese name is "Ma Ru Chao") recently received a written resignation, Ma Ru Chao due to work reasons resigned from Chongqing Brewery director. On the same day, the company's general manager Kaare Zoffmann Jessen (Chinese name "Yang Guorui") changes due to work reasons resigned from the post of general manager, however, Yang Guorui after resigned from the post of general manager, will serve as directors.

    It is understood that Yang Guorui, Danish nationals, had for Carlsberg Yunnan and southwest China region general manager, is also Kunming Hua Lion Brewery Co., Ltd. and Dali Beer Co., Ltd., the legal representative and Carlsberg China management layer is a member of. According to the announcement, took over Chongqing brewery general manager duties will be last November was appointed Deputy General Manager of Chen Song. "The board of directors appointment Chen Song, general manager for the company, also concurrently in charge of the company financial work, to serve until 2016 4 month current director election day." Chongqing beer bulletin show.

    It is worth noting that, Chen Song and last year to become Chongqing beer controlling shareholder of Carlsberg China District CEO Ke Juncai have worked in Heinz. In Juncai Ke as before, Carlsberg China CEO post is Ma Ruchao. According to last year's news, Ma Ruchao transferred to the international as president of its China District, President of the post. In the industry view, the Chongqing beer this time personnel changes, or mainly under the pressure of self adjustment. According to the Chongqing beer previously announced the 2014 earnings, the company realize operating income 31.69 billion yuan, attributable to shareholders of listed companies net profit 7343.52_wan million yuan, compared these two data and 2013, respectively year-on-year decline 6.44% and 53.74%.

    "2014, Chongqing Brewery continued implementation of product structure optimization strategy, also based on consideration of brand strategy, to reduce the part of the low-end, profit rate is low, the sales of the brand. In addition, Chongqing region is affected by weather factors, resulting in a slight decrease in overall sales revenue." Chongqing beer explained the company's revenue decline when the reason. At the same time, the company also admitted that the 2015 fierce competition in the beer market will continue to. So, the industry believes that Carlsberg in Chongqing Brewery integration is still in the initial stage, the task is heavy, coupled with market challenges, Chongqing Brewery need more management operation experience in multinational company.

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